That’s right, it’s the lauded Whisky Magazine-sponsored event, the various incarnations of which are held in various major cities all over the world. The schedule for 2011 to this point includes four venues in the United States: New York (April 6), Chicago (June 18), San Francisco (September 3-4), and Beverly Hills (October 21). Each event offers a vast array of whiskies (Scotch and Bourbon, as well as Irish, Japanese, Canadian, and American whiskies), whisky experts and industry professionals, a full buffet of fine food, and other forms of formidable entertainment.
We were hoping these other forms of entertainment would include drunk ferret races and samurai sword fights, but we were assured that neither would be part of the evening’s entertainment. Actually, we were hoping in this direction only as a means of drawing the dullards and the cud-chewing herd animals away from the pros and the good stuff, so as to leave more access for aficionados like us. But if a crazy spread of Scotch, Bourbon, Irish Whiskey, Japanese Whisky and the like, alongside an equally crazy spread of whisky experts and industry professionals isn’t enough to hold your attention and you find yourself wanting vapid, passive entertainment instead, we are certain there is a _____________ [insert mindlessly mediocre, ubiquitous American bar & grill/restaurant chain here] within short walking distance of the event, and plenty of the aficionados will be glad to point you in the right direction.
The Malt Impostor will have a contingent at the New York event, albeit an attenuated one. Alas, Bill and John will not be able to attend, so Stephen will have to represent the firm without them. Lest you fret about Stephen’s flying solo, though, let us assure you there is no need: he will be accompanied by his fiancée and intrepid photographer, Laurel, who will document the experience in pictures for our readers.
But truth be told, we’d really rather you get the full experience for yourself. To that end, we here at the Malt Impostor are very pleased to offer our readers a promotional code good for a 10% discount on their ticket prices to the New York event. To get the discount, you must hit the red “Redeem Voucher” button on the Checkout page and type in the word “impostor” (without the quotes–and be careful, as the code is case-sensitive).
If you’ve been to an event such as this one, you already know how tremendous it is and the great value it represents. You can sample more whiskies than most purveyors keep on their shelves, speak to distillers and brand representatives, and share the experience with a room full of like-minded enthusiasts. If you’ve never been, there is no better time to go. So pass our invitation on to your valentine in the hopes that he or she will select two tickets, knowing that there is no truer love than that expressed with a Malt Impostor discount!
Book your tickets for the New York event here:
You can find information on the other events taking place in the U.S. and around the world here:
Hope to see you there, and slàinte!